Swiss watch and jewellery maker Swatch presents the Classic Collection (PVD Extensions), featuring gold and glittering crystals in six new variations on classic Irony style. Two models each from the Irony Chrono, Medium and Big lines offer sophisticated versions in pink and yellow gold PVD. A clear, clean design presents black dials and links setting off polished golden surfaces, enhanced in four of the six models by sparkling, transparent white crystals on the bezel or dial.
Irony Chrono, Medium and Big models feature signature Irony cases in 40, 37 and 33mm polished stainless steel 316L, while the pink and yellow gold PVD surfaces and sparkling white crystals add an upmarket air. The bold design concept deploys black dials, touches of black on the bezels and black nylon links on all but the Irony Big models to send a clear, simple message of assured style and elegance.
Available Here: bit.ly/SwatchIrony
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New Era Japan has their take on the American pastime of baseball with a range of New York Yankees caps fitted with snakeskin on the visor. All presented with the classic Yankees logo front and center, the range consists of red, black and traditional – all with slightly different amphibious pattern. The caps can be purchased online for ¥5,670 JPY (approximately $71 USD).
CHRONO PLASTIC FROM SWATCH FEATURES TEN PLASTIC-FANTASTIC DESIGNS WITH MOOD-ENHANCING COLOURS
Swatch’s ever-growing global fan base desires and deserves a constantly changing choice of watches to adorn the most on-trend wrists worldwide. Ensuring these enthusiasts are regularly stimulated and surprised is, of course, extremely important to the iconic Swiss watch and jewellery maker, evidenced by the regular unveiling of new Swatch collections which always disclose dynamic details, cool colours, fun-packed fashionability and stunning styles.
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SWATCH JOINS FESTIVITIES FOR MEXICO’S DIA DE LOS MUERTOS
Swiss watch and jewellery maker Swatch is pleased to participate in this year’s Dia de Muertos celebrations at the beginning of November. The festival, whose roots reach back to pre-colonial times, brings ancient beliefs and customs to life as the souls of the dead return to visit their loved ones. Friends and families come together to welcome them, to celebrate with fireworks, bright costumes and traditional foods, including pan de muertos and skulls made of chocolate or sugar with coloured decoration. Offerings are set out on altars in the home, to remember and honour the dearly departed.
Dia de Muertos (GZ269), a Gent Originals, evokes traditional elements associated with this enormously popular festival. On a black dial framed by a 34 mm black plastic case and black silicone strap, white skulls with highlights in red, purple, pink, light blue and green mock death and celebrate the joys of life. Dia de Muertos comes in a special sleeve decorated, like the watch, with white skulls highlighted by a child’s bright colours, floating in the dark.
Link To Buy: bit.ly/DiaDeMuertos – $60.00
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Swatch presents its latest Sports collection for the summer of 2012. Aligning with its previous releases, these watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering unique innovations.
Six striking watches have been designed by members of the Swatch Proteam – the highly skilled riders proudly sponsored by Swatch. These dynamic creations combine the technical excellence and design innovation for which Swatch is world famous, to convey some of the breathtaking energy, spirit and motion associated with the exciting disciplines of snowboarding, surfing and FMX. With highly personal design inspirations behind the Swatch Sports Collection ranging from classic surf films to animal prints, or nature and bikes, the six men and women from the Swatch Proteam collectively prove their design flair and creativity – colourfully expressed through drawing, photography or customizing – are as impressive as their sporting talents
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HYPNOTIC EYE – $70.00:bit.ly/SwatchHypnoticEye" target="_blank"> bit.ly/SwatchHypnoticEye
Swatch is excited to unveil a new collaboration with the internationally acclaimed artist, Lorenzo Petrantoni, whose work is known for combining a distinct graphic sensibility with an illustrative flourish.
This new series of five watch designs from Lorenzo Petrantoni confirms Swatch’s long-standing quest to identify and then work in conjunction with creative mavericks whose dedication to innovation and artistic excellence equals that of the famed Swiss brand. Previous Swatch collaborations, regularly unveiled since the mid-1980s onwards, have resulted in stunning time pieces from high profile visual artists including Keith Haring, Kiki Picasso, Alfred Hofkunst, Mimmo Rotella, Alesandro Mendini, Ivan Navarro and Jean-Michel Othoniel. (more…)
SWATCH DRESSES UP FOR LONDON 2012
Swiss fashion watch and jewelry maker Swatch kicks off the new year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other.
Olympic Brown: bit.ly/OlympicBrown
Olympic Blue: bit.ly/OlympicBlue
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Kick off the New Year in style. Swatch presents the limited edition watch perfect for any stylish wrist: the bold Year Of The Dragon, This watches blend affordable Swiss-made luxury.
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Swatch Holiday 2011 Collection
Swatch Touch Collection
Swiss fashion brand Swatch presents Swatch Touch 2011, a colorful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons.
Swatch Touch 2011 models give touch-screen access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls—no pushbuttons—and can activate the screen’s built-in backlight to assure readability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch’s 2011 curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch. Ergonomic in every detail, the smooth integration of the watch head and strap makes Swatch Touch 2011 a real pleasure to wear.
By far the biggest numerals on the Swatch Touch 2011 screen are the seconds: animated like the seconds hand on an analog watch. They are constantly changing, alive, giving rhythm and a pulse to life in the digital age. They are, in fact, the “heart” of the watch—Swatch on the move.
Swatch Touch Black, Swatch Touch Camouflage, Swatch Touch Pink, Swatch Touch Blue, Swatch Touch Purple and Swatch Touch White are all $140 each
Jeremy Scott Collection
Jeremy Scott joins forces with Swatch to create a second collection for the most stylish wrists. The fashion designer has created five amazing pieces for Swatch– Melted Minutes, Swatch Portrait, Swatch Punk, Double Vision and Hypnotic Heart, limited and numbered edition of 777–bold, witty, provocative and stylish looks echoing the same exuberant qualities for which his eponymous fashion creations are internationally famed. These timepieces demand attention and ensure anyone wearing them stands out from the crowd for all the right reasons. In stores now at store.swatch.com.
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