adidas Skateboarding division kick the street of New York City to display its wears with this footage from early 2012 and display it now to mark the end of the Year. The video features appearances from skate skate of fame from Mark Gonzales, Dennis Busenitz, Silas Baxter-Neal and Lucas Puig and many more
Swatch presents its latest Sports collection for the summer of 2012. Aligning with its previous releases, these watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering unique innovations.
Six striking watches have been designed by members of the Swatch Proteam – the highly skilled riders proudly sponsored by Swatch. These dynamic creations combine the technical excellence and design innovation for which Swatch is world famous, to convey some of the breathtaking energy, spirit and motion associated with the exciting disciplines of snowboarding, surfing and FMX. With highly personal design inspirations behind the Swatch Sports Collection ranging from classic surf films to animal prints, or nature and bikes, the six men and women from the Swatch Proteam collectively prove their design flair and creativity – colourfully expressed through drawing, photography or customizing – are as impressive as their sporting talents
The Nets are officially back in New York City unveiling their new logo for their new home in Brookyn. The logo hasn’t changed much but a add of black and white scheme paired with the classic drawn basketball and team name . Designed by minority owner Jay-Z and inspired by the New York city subway signs from 1957.
New York skateboard haven DQM played host to an event showcasing team riders hailing from Girl Skateboards and Lakai footwear. Beginning with an exclusive in-store signing from the likes of Mike Carroll and Alex Olson, the festivities eventually took to the streets for a session to the audience of local skaters.
Gatorade Has Evolved shows how Gatorade has advanced hydration and sports performance and how the G Series will break new ground. The spot takes viewers back to a day when athletes balled on peach baskets, their racquets were wooden and hydration was only water. Jump to 1965 when Gatorade revolutionized hydration and helped fuel athletes like Michael Jordan and Mia Hamm as they redefined sports performance. Now in 2010, the G Series will change the sports performance landscape once again. Usain Bolt, Dwight Howard, and Peyton Manning were instrumental in working with Gatorade scientists during the development of the G Series.