“I work in Times Square and one day while I was walking to the train I got a delicious whiff of pizza. As I was was looking in the window at the pizza, deciding if I should buy a slice, I didn’t realise I was steeping in horse manure,” Jones told the Guardian. “I went to the corner to make sure I didn’t get any on my shoe and was engulfed by shish kebab smoke from a food cart. It’s then I thought ‘there should be a scratch-n-sniff guide of New York’. Wha-la! The idea was born.” (more…)
