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3-Way Street Bike Lane Psa:Video
3-Way Street from ronconcocacola on Vimeo.
By summer 2010, the expansion of bike lanes in NYC exposed a clash of long-standing bad habits — such as pedestrians jaywalking, cyclists running red lights, and motorists plowing through crosswalks.
By focusing on one intersection as a case study, my video aims to show our interconnection and shared role in improving the safety and usability of our streets.
The video is part of a larger campaign I created called ’3-Way Street’. Please see blog.ronconcocacola.com for more details.
