New Era has NYC head wear in check teaming up with weather proof brand GORE-TEX for a series of New York Yankees cap fitteds for the coming 2012 and 2013 fall & winter seasons.
New Era Japan has their take on the American pastime of baseball with this New York Yankees caps fitted with snakes kin on the visor. The hats or caps will be priced at $71 Dollars in the United States.
Jay-Z’s Rocawear clothing brand announced a sponsorship deal with the New York Yankees.
In the deal, the brand will be featured in branded signage in Yankee stadium and integrated promotions throughout the 2012 season.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, of Rocawear’s parent company Iconix Brand Group, Inc.
“Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”