If you haven’ heard in street brand news recently Supreme has filed suit against Married to the Mob and its owner Leah McSweeney for the amount of 10 million in regards for her trying to register a trademark ownership of “Supreme Bitch” a parody design using Supreme’s box logo .
Well today we get news from Animal NYC reporting that Supreme just recently also filed for their own trademark application two months ago on March 6, 2013.
While Complex reports that
Two New York brands are heading to court as Supreme is suing Married To The Mob over “Supreme Bitch” trademarking.
Before Married To The Mob blow up its founder Leah McSweeney thought up the “Supreme Bitch” for the brand’s first collection, it was a way of expressing her view on the streetwear landscape so often dominated by men. The parody has become a hallmark of the brand for almost 10 years but now it is being taken to court by Supreme and James Jebbia for what has been claimed as a design that “infringes his trademark rights.” The brand now faces a $10 million for trying to Trademark the phrase and logo.
McSweeney court document below
Married To The MOB releases a new collection of Tees for the Summer 2012 the brand mainly caters to the ladies, but on occasion they also have a couple of tees for the fellas. In steps Jet Lifes Curren$y again who models a couple of tees for men.
more of the collection below
Married To The MOB releases the second series of their mens brand