Jay-Z’s Rocawear clothing brand announced a sponsorship deal with the New York Yankees.
In the deal, the brand will be featured in branded signage in Yankee stadium and integrated promotions throughout the 2012 season.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, of Rocawear’s parent company Iconix Brand Group, Inc.
“Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ’12!”