ASAP Rocky’s favorite brand Black Scale has teamed up to make a line of shirts for the artist.
So the capsule collection was inspired by A$AP Rocky. Tell us more how he influenced the aesthetic of the collection.
Alfred: Rocky has been a fan of Black Scale since before we actually met. It just so happened that I was working the sales floor the day he decided to come in and purchase items for his video shoot for “Purple Swag.” He had a great energy and was a genuinely nice guy. The video dropped and the relationship continued to grow organically. The response was so overwhelming that it made sense to do a collabo. The design influences were taken from what the A$AP crew liked about Black Scale. I tried to integrate all the aesthetics that drew the crew to the brand, always keeping in mind that they should look good in it when they wear it.