“I work in Times Square and one day while I was walking to the train I got a delicious whiff of pizza. As I was was looking in the window at the pizza, deciding if I should buy a slice, I didn’t realise I was steeping in horse manure,” Jones told the Guardian. “I went to the corner to make sure I didn’t get any on my shoe and was engulfed by shish kebab smoke from a food cart. It’s then I thought ‘there should be a scratch-n-sniff guide of New York’. Wha-la! The idea was born.”
Sniff Your way through 19 neighborhoods and 30 smells, including Red Apple, Strawberry, Garbage, Pizza, Hot dogs, Sewer steam, Fish, Churros, Peanuts, Horse Manure, Shish-kabobs, Smoke, Bagels, Grass, Piragua Ice Cone, Pickles, Pastrami, and more.
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